This post really captures a great idea for communicating with a customer on potential web designs and plans. I heard the writer speak at a conference on this very subject, Style Tiles. The joke was that saying it was a true test of one’s Pittsburghese – this is only funny if you have heard Pittsburgh’s peculiar accent.
The gist is that we serve clients with a tool to establish a “visual vocabulary” so that the designer and client can communicate more effectively, without missing any assumptions that may be in either ones' head. They fill a void between mood boards and iterative comps. They are a starting point for the team discussion about the visual elements
Check out the post on Samantha Warrens Website